Thursday, 9 February 2012

Audience Research

To carry out research into my potential target audience, I set a group of people some questions to answer related to my film idea.
The questions included:

  • How old are you?
  • How many times a month do you visit your local cinema?
  • What is your favourite film of all time?
  • What is your favourite genre?
  • Who is your favourite actor/actress?
With these questions set out as a questionnaire, I was able to receive a result as to what a modern teen audience would want from a film. 
The results I found were that most teens would either go see a horror/thriller or a comedy film. This gave me the idea that the perfect film film for this audience would be an action comedy with a few aspects of a thriller. As teens/students are part of the age range that go to the cinema the most, it made sense to aim the film at them making people from 12-25 years old the target audience.

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