What kind of media institution might distribute your media product and why?

A production company is a company that writes, films, and edits the film together. Our production company is a small one made up of 3 people and due to our common interests; we decided to make a more comedic crime film.

A distribution company is a company responsible for selling your film to a cinema-going audience. For our film Powder, we think that it would be best suited if our film is distributed by a more independent company rather than a larger studio such as Universal as we believe the film would only reach out to limited members of the audience.

The main film that inspired the idea for Powder was Pineapple Express directed by David Gordon and starring Seth Rogen and James France. As both films are about showing a more comedic side to drug-use and crime, we thought that these two films would go hand-in-hand therefore making Pineapple Express a very useful reference for Powder.

The people starring in Powder are obviously unknown actors; which is another reason why an independent distribution company would be best suited for our film. As they are unknown, the film would have no unique selling point leaving the possibility of the film becoming a box office flop.